Driving 1K+ downloads for a 0-1 digital lottery app — Mega Fortune
In 2022, as part of its pivot to consumer products, Omni Strategies decided to disrupt the lottery industry in Ghana.
I was tasked with leading the design team to implement the brand direction in marketing material and build the interfaces for the player and agent apps.
My team and I were intermittently involved in research and implementation phases throughout the project and later played a key role in adapting the system to match a major change in scope post-launch.
Design Lead (Product & Marketing)
1 Product Designer
1 Content Designer
1 Product Manager
3 Software Engineers
2 Executive Managers
At a glance
▸ No team experience with the lottery industry.
▸ 6 months end-to-end development & release timeline.
▸ Multi-product workload.
▸ Design consistent multi-platform product experience.
▸ Design brand-consistent marketing and product assets.
▸ Launch and iterate on 0-1 digital lottery experience.
MVP designed on schedule.
App downloads on mobile in the first year.
Designed for iOS, Android, POS & responsive web.
Result — 0-1 digital lottery (Web, iOS & android) launched on schedule.
Within the projected schedule, I successfully led the design of a multi-product lottery experience. For both consumers (Android, iOS, Web) and business (Android, iOS, POS, Web).
I also led the development of digital and print marketing material for the launch in collaboration with the business operations and marketing teams.
Post-launch, I worked with the operations and product teams to gather user feedback and with engineering to iterate on features and quality of life improvements.
The product is currently live on Web ↗︎, Android ↗︎ and iOS ↗︎
In development
Hi, I'm still working on a detailed breakdown of the solution 😊
