Omni Strategies ― A Brand Design Case Study by R.O.

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Omni Strategies

Omni Strategies ⎯ B2B/B2C start-up

Background

Omni Strategies is a B2B/B2C start-up in Ghana, developing and maintaining a diverse portfolio of digital products - from fintech to insurance, across web, iOS & android.

I joined the company as the first in-house designer. I worked with engineering, marketing, business operations and the PM to deliver designs for in-house and client projects.

My Role

Head of Design & Media
(Brand, UX, UI, Marketing)

Collaborators

Public relations team

Content writer

Marketing team

Context

For nearly 3 years, I built and led the design team to design brand identities, guidelines, marketing assets (visuals for campaigns, social media, blog posts, presentations), websites and landing pages and Ad creatives.

Brand design

I led the year-long rebrand effort for Omni Strategies as it transitioned from B2B software development to B2B/B2C product development. I drew inspiration form the company's DNA of software engineering for visual elements in the brand and visual identity.

Marketing & media design

I redesigned the responsive website and aligned the new multi-page site with the new visual language and identity. I also designed custom illustrations, icons and visual assets for pages across the website.

I designed templates, led art direction for social and digital channels and designed routine media content in collaboration with marketing and content teams. I also designed digital material and assets for media channels.