MyPolicy.market ⎯ B2C insurance app
Background
MyPolicy.market is a B2C insurance app focused on making the policy purchasing experience more accessible in Ghana by providing users with multiple insurance options in a centralised product.
It was developed by Omni Strategies, a Ghanaian start-up as part of their plan to diversify their services from B2B software solutions to B2C products.
As part of the product launch, I designed the brand identity aligned with the business strategy. I collaborated with the marketing and engineering teams as the lead designer of pre-launch marketing assets and the product website.
Head of Design & Media
(Brand, UX, UI, Marketing)
Content writer
Marketing team
Engineering team
Context
Brand design
Tying in a mascot selected by executive leadership - a dolphin, I designed a brand and visual identity utilising tones and imagery aligned with the direction of trust and reliability. I created brand illustrations and patterns aligned with the visual identity.
Website & marketing design
Primarily focused on digital marketing, I applied the visual identity to marketing and media. In collaboration with the content writer, I applied some of the literary messaging snd brand tone to social media communication.
